Top Copywriting Tips

top copywriting tipsWhen we are asked for our Top Copywriting Tips – the one thing to do when writing for your business that will transform the results you get – it is this:

Before you start writing, decide exactly what action you want the person reading to take.

Yup, it really is as simple as that.

So if you’re writing for a leaflet to generate new business, know exactly what you want people to do BEFORE YOU START. Do you want them to call? Visit your website? Pass the leaflet to a friend?

If you’re writing a blog article, make sure you know exactly which people you want Google to send you. What are the people you’re trying to get to typing into Google when looking for a product or service like yours?

If you’re writing a newsletter for existing customers, know whether there is any action you want them to take as a result of reading it. Give you more business? Tell other people about you? Go onto your website to enter a competition?

If you want to know more, we recommend calling us for a chat. No obligation!

If you’d like to talk to us about how using The Marketing Team can help you with effective copy, just call us on 01832 226421. We will be delighted to discuss your needs  and offer more top copywriting tips if required!