Marketing vs Common Sense

As long as we have been working in marketing (and that’s longer than we’d care to remember!) there has been an ongoing debate about Marketing vs Common Sense.

Marketing vs Common Sense

Which one do you need for your business?

Well, really you need both, but actually they are the same thing.

All great marketing strategies and every single effective marketing campaign is built on a solid foundation of common sense. Yes, there are likely to be elements of creativity, as well as quite a lot of technical knowledge involved along they way. But without good old fashioned nous, very few marketing activities will achieve their desired effect.

We often come across people who know far more than they think about marketing, because they have a huge amount of common sense. And, sadly, some marketing ‘experts’ short on common sense and results!

When you talk to The Marketing Team (on 01832 226421 if you were wondering), you’ll find us eminently practical and our solutions bursting with common sense. We leave the jargon out of it too – so why not get in touch?