How to Market a Website

We always get asked how to market a website. Having a website in itself is not enough to make you rich. Having a website built is not a tick box exercise – if you want it to work for you, you shouldn’t consider it ‘done’ once it’s launched.

The more you market a website, the more effective it will be as a marketing tool.

How to market a website

There are lots of ways to market your website, but there is no magic one-size-fits-all formula. The right combination varies depending on the type of business you run, your values, how you operate – there are countless variables!

If you were to ask The Marketing Team to help you market you market your website, we would work with you to identify which of the following methods would work best for your business. This list is not exhaustive, but covers the main areas:

  • Links to your website from all your operational and marketing materials from email signatures to letterhead, your LinkedIn profile to your vehicle signage.
  • Pay per click advertising
  • Social media
  • Blogging
  • Keeping your website fresh
  • Facebook advertising
  • Email marketing
  • Links
  • Integrating operational client engagement
  • Directory advertising
  • Point of sale
  • Merchandising
  • Competitions
  • Sponsorship

This list might look expensive, but there are a number of actions on there that you can do yourself with the right guidance, and others that can be very low cost options. Don’t be put off by things you don’t currently understand – they may not be as complicated as you think!

If you want to discuss what might work best for your business, please contact Eppie on 01832 226421.