Ideas for segmenting your customer base

You can cut your customer database in any number of ways, and the more detail you can go into, the better you will be able to make your targeted marketing work for your business.

Ideas for segmenting your customer base

Here are some ideas for different ways to segment your data.

Business to business

  • Business activity
  • Business size
  • Business location
  • Number of employees
  • Type of business (e.g. ltd company, sole trader, plc)
  • Number of branches
  • Turnover
  • Job title
  • Which competitor they also use
  • How long they have been a customer
  • How much margin you get from sales to them
  • Whether they pay on time

Business to consumer

  • Age
  • Gender
  • Interests
  • Income
  • Investment holdings
  • Home (rent/own/mortgage)
  • Location
  • Number of children
  • Pet owners
  • Car drivers
  • Type of employment (trade, professional, managerial etc)
  • Social media use
  • Sports played