Charities marketing is a specialist area of marketing, and has both many easy wins and many pitfalls.
When you talk about charities marketing, people tend to assume fund raising – and that’s certainly a part of it. But there are many more areas to consider where good marketing practice can make an enormous difference to the effectiveness of the organisation.
Eppie Anderson, Director of the Marketing Team, has a track record of involvement with charities.
Her first trusteeship was of Fermyn Woods Contemporary Arts. This is a charity which, whilst rooted in the arts as the name suggests, also focuses heavily on Northamptonshire’s complementary education sector. Its focus is to help troubled and excluded kids back into school with its programme of participative arts education.
She is currently a trustee of Little Miracles, where she takes responsibility for the charities marketing programme, designed to raise awareness of the regional organisation’s activities.
The company also supports several other charities with marketing and web services, including:
- Womens Aid Luton
If you run a charity and would like to speak to us about how we can provide cost effective charities marketing support, just call us on 01832 226421.